atareh

about

previously was a molecular scientist, previously led product at a healthcare SaaS startup. currently writing, imagining, designing, strategizing and producing media in the crypto and web3 space.

past work

• designed "NFT locking" ↗, now implemented by Backpack wallets and WalletGuard
• launched a movement combating phone addiction (featured in vice, motherland)
• produced + hosted Beeple Studios CryptoPunks livestream ↗
• produced + hosted BAYC's ApeFest 2023 livestream ↗ (Hong Kong)
  • watch behind the scenes / making of ↗

writing

• the value of derivatives ↗
• in crypto, you're day trading attention ↗
• bet on the attention of elections with memecoins ↗
• why memecoin networks scale faster than NFTs ↗
• why NFT royalties are a broken model ↗
• why decentralized brands outperform centralized ones ↗
• the design of your life ↗

contact

• email
• twitter ↗
• sign up for newsletter ↗